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Ortiz, E. (2022). The Effects of Voice Pitch on the Voting Preferences of Cuban Americans. Retrieved from https://purl.lib.fsu.edu/diginole/FSU_libsubv1_scholarship_submission_1650655409_05499084
This study aimed to establish how the tone and pitch of candidate’s voice influences Cuban American voters due to their greater degree of conservativeness in the Latinidad community in the United States. Although candidate voice pitch has been studied extensively, specific relationships between racial and ethnic groups in the U.S. and the effects of gendered voice heuristics for candidate preferences has not been documented. Cuban Americans are a key voting demographic in Florida, and a greater understanding of their voting preferences and motivations are crucial to evaluating the impacts they may have on elections. To test this, an online survey was sent out to Floridians that presented participants with two hypothetical elections where candidates were randomly assigned voices. The questions asked participants to rank how competent, trustworthy, and experienced each candidate sounded before asking them to vote for their preferred candidate. Participants randomly listened to either a high or low pitch male or female voice that stated that they either support or do not support more government regulation. Voice pitch, gender, and policy preferences were randomized before the survey was given to participants. This study found moderates support that Cuban Americans prefer lower-pitch voices at a greater rate than non-Cubans living in Florida.
Ortiz, E. (2022). The Effects of Voice Pitch on the Voting Preferences of Cuban Americans. Retrieved from https://purl.lib.fsu.edu/diginole/FSU_libsubv1_scholarship_submission_1650655409_05499084